Work the System: The Simple Mechanics of Making More and Working Less (Austin, TX: Greenleaf Book Group Press, 2011)

Work The System: The Simple Mechanics of Making More and Working Less, guides the reader in modifying his or her perception of the world, moving from a false vision of chaotic conglomeration, to a more accurate one: that life is an orderly collection of individual linear systems each of which can be improved and perfected. The reader is guided through the process of ”getting” this new vision, and then through the specifics of applying it via a ”system improvement” protocol. For start-ups or existing businesses the methodology is simple, believable, and mechanical; not mystical or theoretical. Carpenter developed this “Systems Mindset” protocol in the business he purchased in 1984 and still owns today. With that company, he moved from an 80-100 hour workweek to a 2 hour workweek, while multiplying his income dozens of times over. He is CEO of an international business consulting firm and several other businesses and non-profits, each operated in the same systems mindset fashion. With a diverse background in engineering, construction, publishing, telecommunications and journalism, he calls his approach a “workingman’s philosophy.”

Work the System: The Simple Mechanics of Making More and Working Less will show business owners how to achieve a positive macro result by looking at their business and work on a micro level; by analyzing and refining each of the internal systems, the systems that, added together, comprise the whole business entity. Readers will learn how to tweak this “system of systems” in order to maximize profits, create client loyalty, and develop autonomous employees. The strategies also help individuals dramatically improve performance as well as decrease the stress of being overtaxed and disorganized, ultimately resulting in a substantially shorter work week and a much improved bottom line. See testimonials of readers at


The Power of Habit: Why We Do What We Do In Life and Business (New York, NY: Random House, 2012)

We’re all familiar with habits. Most often we think of habits in the negative sense… as in, bad habits. Of course, there are good habits as well as those not so good.

In his book, The Power of Habit: Why We Do What We Do In Life and Business, New York Times reporter Charles Duhigg shines light on the research of habits. He shows us the science behind why habits exist and what we can do to change them. As we read this book, we begin to gain new understanding regarding if and how we can change.

Duhigg looks at both companies and individuals. He uncovers why some never successfully execute change regardless of how hard they try, yet others achieve transformation with seemingly little effort.

Duhigg pulls back the curtain and allows us, the readers, to more clearly understand how habits really work. He gives us hope – the hope that we can change. We can rid our lives of those bad and unproductive habits that are dragging us down and replace them with behaviors that will create success in our lives and businesses.

This is definitely a must-read.

Startup CEO

Startup CEO: A Field Guide to Scaling Up Your Business (Hoboken, NJ: Wiley & Sons, 2013)

I don’t care if you’re a first time CEO or a veteran of the corner office, you need to read this book!

While big company CEOs are usually groomed for the job for years, startup CEOs aren’t—and they’re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because “you’re only a first time CEO once.”

Now, more than a decade later, he’s written Startup CEO. As the fifth book in the StartUp Revolutionseries, this reliable resource is based on Blumberg’s experience as a startup CEO and covers a number of issues he’s faced over the dozen years he’s been a CEO.

  • Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
  • Discusses how to build a company’s human capital by recruiting, hiring, and retaining the very best talent
  • Examines how a CEO must align available resources with the company’s strategy in order to ensure success
  • Addresses what it takes to master the “How” of being a CEO—from leading an executive team to managing in any type of market

Engaging and informative, this book is essential reading for any, and every, CEO.

Click here to purchase Startup CEO: A Field Guide to Scaling Up Your Business