The_Power_of_Habit

The Power of Habit: Why We Do What We Do In Life and Business (New York, NY: Random House, 2012)

We’re all familiar with habits. Most often we think of habits in the negative sense… as in, bad habits. Of course, there are good habits as well as those not so good.

In his book, The Power of Habit: Why We Do What We Do In Life and Business, New York Times reporter Charles Duhigg shines light on the research of habits. He shows us the science behind why habits exist and what we can do to change them. As we read this book, we begin to gain new understanding regarding if and how we can change.

Duhigg looks at both companies and individuals. He uncovers why some never successfully execute change regardless of how hard they try, yet others achieve transformation with seemingly little effort.

Duhigg pulls back the curtain and allows us, the readers, to more clearly understand how habits really work. He gives us hope – the hope that we can change. We can rid our lives of those bad and unproductive habits that are dragging us down and replace them with behaviors that will create success in our lives and businesses.

This is definitely a must-read.

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